Clarity & Speed
Curiousity
Energetic Intent
Fresh Perspective.
Your Sparring Partner & Kickstarter for Pivotal Moments
Strategic consulting | Interim Management | Fractional Leadership | Business (Ad)Ventures
Hi, I’m Christian – nice to meet you!
I’m an international strategist, marketer, sustainability entrepreneur, advisor and experienced leader with a unique blend of corporate, consulting and entrepreneurial experiences.
For over 20 years, I’ve helped brands grow, re-position and successfully navigate Pivotal Moments – often without the safety net of playbooks, routines, or established processes. My career has been spent at the frontiers of change and innovation across industries as diverse as automotive, retail, B2B, and tech. I thrive where comfort ends, transition unfolds and new paths are created.
I love to build, develop and spearhead new initiatives; to identify root causes; to overcome challenges and to inspire people and organisations to leave the status quo behind, explore new routes and continuously evolve. I’m known for mastering complex, new and unfamiliar topics very quickly and turning them into action with speed and strategic clarity.
Alongside my advisory and leadership work, I write as “The Liminalist” on Substack, where I explore how leaders and organisations can navigate transitions, uncertainty and identity shifts in the age of AI, climate change and systemic disruption.
I look forward to hearing about your challenges!
Some of the key painpoints I can help to overcome
62% of leaders say lack of clarity and alignment is a key barrier to change
75% of executives say their biggest regret is not acting faster on new opportunities
Teams with high cognitive diversity solve problems 3x faster and are 5x more likely to deliver transformation outcomes
Entrepreneurial leaders are 2.5x more likely to drive successful transformation
Yet, only 13% of organizations can quickly reallocate talent and capital in response to shifts.
Sources: BCG, McKinsey, Deloitte, Gartner, HBR, Bain, MIT Sloan
“I help ambitious leaders & teams to unlock clarity and build momentum - fast, focused, lean & fresh”
A modular approach to support you depending on your needs
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Clarity
(Think)
Deep dive into your world, your customers, your past & your desired Future with a fresh & neutral Outsider view
- Sort, Discover & Advice
- Question, Observe & Immerse
- Structure the unstructured
- Develop strategic hypothesis & plans
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Kickstart
(Build)
Spearhead projects and activities, get stuff going, setting foundations, doing groundwork, establish a base & progress
- Initial recruits, partners, target customers, target market
- Test & Learn your hypothesis
- Marketing, PR & Events
- Setting Culture & Mindset
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Momentum
(Drive)
Scale the ship, don’t sleep, constant cycles from customers to recruitment to creative problem-solving and back
- Execution power
- Clarity what works / doesn’t
- Enlarge Team capabilities
- Early structures and processes
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Embed
(Handover)
Ensuring what has been built survives without you or me or others, aim for lasting
- Knowledge transfer
- Successor search
- Strategic back-casting
- Coaching support
Functional Competence areas
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Strategic Marketing | Brand Strategy | Positioning & Narratives
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Market Research | Consumer Insights | Behavioural Science
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Corporate Strategy | Change & Business Transformations
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Go-to-Market | Business Development | New Ventures | Scale-Ups
How I work - Engagement models and use cases
Press the arrow to open for details
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Corporate, Brand & Sustainability Strategy
Audits, Readiness & Discovery Phases
Change & Business Transformation initiatives
Strong Automotive, Retail and B2B industry knowledge
No vetted interests, hidden agendas & no Tech to sell on the back
For companies: Your honest second opinion & neutral sparring partner “Your outsourced In-house consultant”
For agencies: Your external advisor and expert to support your pitches and client projects
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SME’s, agencies & smaller consulting companies
Privately owned or Investor-led
Overall or Partial Lead
Kickstart & Spearhead
Open for co-founding opportunities
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3+ months duration
Clear mandate, responsibility, budget (if applicable)
Remote or Hybrid
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Strategic (Segmentation, Targeting, Positioning, Narrative)
Operational Introducer (i.e. for foreign agencies) or local representative / contact / bridge helping companies to grow
External Advisor and Expert for agencies and institutes to support pitches and client projects
No “Telesales” function
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Vacant positions (i.e. no one fits the Brief yet, illness, maternity leave, etc.)
Clear mandate, responsibility, budget (if applicable)
Opportunity to change legacy ways of working
Initiation of Change & Business Transformation initiatives
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I’m open & flexible if you are too! :-))
Why me?
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Unique blend of long-term corporate, consulting & founder life
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Depth & breadth of functional & industrial experiences
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High degree of intercultural & relationship building competence
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Strategic mind coupled with entrepreneurial speed, energy & decision guts
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Ability to master new, unknown & complex topics with very fast turn-around
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Open, honest & curious Changemaker mindset
